The story
9 shows
launched on one flexible system
A gallery for emerging artists in Wedding, with a campaign system that changes with every show and still looks like Rum.
Rum shows five to nine exhibitions a year, each with a different artist and a budget of almost nothing.
We designed a poster grid that leaves most decisions to the artist and keeps two things fixed: the name, and the position of the dates.
Seen together on a wall, the posters read as a series. Seen alone, each belongs to its artist.
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